New v2 e cig and v2 vapes

v2 e cigs and vaporizers

The v2 e cig and v2 vapes are a Global Business, v2 Cigs, vapour2 and vertx are part of the VMR Products LLC. (note they are a limited liability company, LLC) They have been trading for some time now and ranked as one of the top vaping companies. With huge financial backing sure v2 e cigs will become a household name just like Marlborough and Camel.

VMR/V2 went into partnership with the National tobacco company back in 2013. Following the trend of giant tobacco companies embracing this new form of smoking. They have had us hooked to nicotine for years now and it is unlikely things will change with vaping.

The good thing is v2 have a massive range of products, ranging from v2 e cigars to the Vertx, which was apparently voted the best new e-cigarette for 2016. Not sure who voted but to quote Donald Trump, ” I am sure it is rigged”. Also v2 e cig and a range a v2 vapes.

Vertx, v2 refill cartridges

The Vertx Boasts a range of new features most of them just gimmicks. One that interests me is the new drop in cartridges. Once the cartridge is dropped in you simply screw it back together and are ready to vape. Seems good right? The only trouble is you can not refill these cartridges! once they are popped and smoked they are landfill. It maybe be possible to refill them but I have tried and not succeeded.

V2 Vertx vape

(Vertx vaporizers)

This is a problem on many levels, firstly V2 prices are ridiculously expensive, a pack of 6 standard refills cost around 20. You can refill these cartridges yourself but of course V2 do not want you to do this. So if you refill your own cartridges it will only cost you fraction of what they charge for a new pack. The Vertx drop in refills stop you refilling yourself. This will force you into paying the extortionate prices set by V2. Plus all the other products on their web sites are way over priced the batteries you can get cheaper else where, in fact looking at the V2 and VMR websites every single item is way over priced! You would be better off looking else where and getting a better deal.

The v2 e cig

The v2 e cig offers very little in difference from any other ecig on the market. The v2  e cig small and compact and similar in size to a normal tobacco cigarette. The v2 cig is averagely priced but is in the more expensive end of the vapes out there. The v2 refills don’t last that long if you puff on the frequently. The v2 refills are quite expensive especially if you are buying 3 or 4 new packs of v2 refills a week.

V2 conclusion

The trouble with big companies buying into vaping is they here for one thing and that’s money! Vaping started up as a D.I.Y  hobby, people making their own tanks and e-liquid. It is possible to make a bottle of 10ml e-liquid for about cents or pence. With the buying power of the big tobacco companies I am sure that they can make it even cheaper. So why are they charging so much? and should prices be regulated? Also should you be able to make your own liquid? The chances are the big companies involved will get new laws will passed to ensure their profits. Laws prohibiting the sale of raw e-liquid ingredients.


Regulating E-liquid

The amount of e-juice being vaped by vapers worldwide is causing concern for the regulators, whose goal is to oversee and govern safe usage of vaporizing devices in a market with rapidly increasing scope and value. The Food and Drug Administration (FDA) and Medicines and Healthcare Products Regulatory Agency (MHRA) are planning on regulating e-liquid and nicotine delivery devices.

Hardy regulation is likely to mean that current product lines and marketing strategies will have to being altered in order to conform with the newly proposed legislation. Vaping brands like VIP, Blu, Apollo and V2 may have to conceive innovative tactics, overhaul product design and rethink advertising ploys to ensure they operate above-board following 2016’s regulatory revamp.

Industry members, for the most part, have succumbed to the realisation that the pervasive regulatory bodies’ influence is soon to change the market they currently flourish within. Though not all have lost faith so quickly, and some are making last ditch attempts at saving the nature of the largely ‘free’ market they profit from so greatly.

There is plenty of anti-regulation protest online, predicting a move towards cheap black-market products and the criminalisation of vapers, and a continuation or even worsening of tobacco smoking addiction and related illness if the option of affordable harm-reduction is curtailed.

There is a consensus that the FDA are not trustworthy impartial adjudicators when it comes to governing such a valuable and profitable industry. They are accused of colluding with the tobacco industry giants to put profits before public health in the past, so why should this change in the present day.

Well there are a lot more media outlets reporting on this new industry, mainly online sources reporting independently to a much wider audience. This will make it harder for collusion to take place but certainly not impossible, as the level of power and monetary value of the industry are so great that the temptation for greed to interfere with decision making process may prove too enticing.


Marketing of vaporizing products

Svilen Milev

Television, radio and internet marketing are all being used to drive forward emerging vaporizing e-cig brands like Blu, VIP and V2 with celebrity endorsement used to ‘sex up’ and make ‘cool’ this new form of nicotine addiction, with some vaporizing products being aimed directly at a younger age bracket.

“Sponsorship, celebrity endorsement, social networking, television advertising and a bewildering degree of product innovation are all being energetically deployed.” (source)

Figures suggest that e-cig sales will surpass tobacco sales early next decade. With a remodelled product being launched in an existing, yet almost virgin market, what corners will we see cut in the rush to push products through and for the dominating brands to emerge?

Though not illegal, television advertising of e-cigarette and vaporizing products has caused controversy and led to thousands of consumer complaints in the UK. Viewer complaints suggest that e-cig adverts often don’t make age restrictions clear, they could be considered sexually inappropriate (particularly before the watershed) or that the amount of nicotine (or lack of) is not clearly and overtly stated.

In schools a rise in the amount of under age smokers taking up the nicotine habit has caused great concern. The days of the of the smoker kids coming back from lunch break and sitting at the back of class wreaking of stale smoke are gone. Instead the children are coming back into class smelling like cherry or energy drink flavoured e-liquid.

It is quite easy to see that once the odour of stale smoke has been removed and the taste sweet, that more children will likely take up the habit. Leading to a mass rise in nicotine dependence from an early age.

At present there are few measures to prevent the sale of e-liquid and vaporizers to minors, changes have to be made in order to control the rise of nicotine consumption. The linked health implications of vaping really haven’t been explored thoroughly and present day vapours are nothing less than guinea pigs in an industry designed for nothing less than profit.

With 2016 regulations looming it will be interesting to see what changes will be made, in order to tackle this problem and a problem that eduction establishments are greatly concerned about.

Past smoking regulations

Tobacco companies have been forced by law in many countries to remove logos and colour from packaging, include obligatory health warnings and graphic photographs of smoking-related-illnesses on packets and sponsorship and advertising has been banned from almost all public events (in the West). This is a bid by governments to encourage smokers to kick the habit, and to discourage those who don’t smoke already from starting.

Newly proposed regulations, coupled with price-per-packet and tax rises way above inflation over the last 20 years, are opening the door to a new form of smoking: electronic smoking. At present e-cigarettes offer a cheaper and (potentially) healthier alternative to smoking tobacco and include an array of products such as e-cigarettes, vaporisers, atomisers, cigars, pipes and shishas which are slowly but surely securing their position in the commercial marketplace.

What hurdles in the form of regulations will the e-cigarette manufacturers face in their battle against the tobacco giants? Well with the Food and Drug Administration (FDA) and other regulating bodies yet to act it is still unclear and is leaving many people guessing.

“The current lack of regulatory oversight means that there is significant variability in device effectiveness, nicotine delivery and cartridge nicotine content both between and sometimes within product brands”(source)